I’ve looked through a huge selection of band websites, from the professional sites designed by high-tech designers to the free sites you’ll find at MySpace or Facebook. Out of this research, I’ve learned several simple techniques to designing a website that serves its purpose. There are two purposes to every band website: first, to market your band; and second, to sell your CDs or digital downloads. If your site does any less, you are selling yourself short. So let’s get started doing 12 hot tips on how one can turn your website right into a money maker.
1. KIS. Keep it simple. Websites shouldn’t be flashy. You can test to impress people with killer graphics and dazzling animation, but all you are doing is limiting the number of fans who will visit your site. I can’t tell you just how many times I stopped attempting to surf a website that exposed with some fancy FLASH or gave you a blank page with a pop-up. That’s popular with the Major Labels, but more surfers find it essential to use pop-up stoppers because way too many people use pop-ups to deliver SPAM.
2. Use consistent navigation. It generally does not ultimately matter where you put your navigation bar, but be consistent. Stick it at the side or the surface of the page and give it quick and easy access. Also realize that se’s need clear and easy paths if they’re going to navigate your website, and internet search engine traffic is something every website should make an effort to gain.
3. Know your market. You can’t be all things to all people, so focus on a distinct segment. In the event that you play death metal music, cater each page compared to that style of music. Submit your website to those websites that link to that market. Exchange links with bands in your niche market.
4. Include your contact information. Just like with regular press kits, your site should be packed filled with contact information for your band, including a booking contact number, a mailing address, fax number when possible, and an email address. There is nothing more frustrating than having to search a website merely to find the owner’s email address. Post your contact info at the bottom of every page of your site, along with your email address. Offer the option to send from a form AND a hot linked email address easily found on your pages.
5. Keep graphics to reasonable size. I have high-speed internet access, however the vast majority of the world does not. Most of those who don’t, don’t want to wait two minutes for your graphics to load. Optimize your graphics so that they are under 30k, as well as your visitors will undoubtedly be even happier with your band when they get to the music and information in an acceptable amount of time.
6. Add a newsletter. Unless you have a newsletter, you’re selling yourself short. Many folks don’t buy immediately. They wait until the time is right. Encourage your visitors to sign up by offering incentives like free MP3s, discounts on a CD, free ringtones or notification of upcoming gigs. Distribute your newsletter frequently to get your visitors worked up about learning more about YOU. Use RSS feeds to easily allow for subscription to your latest news.
7. Regularly Add content. People require a reason to come back to visit you, or they may just forget about you. Include regular news updates on your own site, a journal, chat room, or online community. Build a sense of community so that your visitors will want to keep coming back again and again.
8. Get a domain name. I know you don’t want to spend a lot of money on a website, but a domain name is essential for any professional band, and you will purchase one as for less than $10 per year nowadays.
9. Use META Tags. It appears that increasing numbers of people are forgetting to utilize META tags on their web pages. Despite the fact that se’s no longer weigh them heavily within their algorithms, they are still used to find out how well your website will rank.
10. Make it an easy task to accept payment. If you don’t take credit cards on your own website, you are losing sales! You may still find a lot of great methods to accept payment through bank cards. Paypal, for example, enables you to setup a simple customizable store on your website, and best of all they only take a very minuscule piece of the sale. Customers do not need to have a Paypal account to order.
11. Content, Content, Content. If you have gone to any marketing websites, you should have heard how important relevant content is for the website. This remains as important now as it as ever was. Good content on your own website will sell your music products. This may mean streaming or downloadable MP3s, articles about your look of music, reviews of bands playing your look of music, or great ad copy which will sell your products. Great content is why is a great website. When there is information or resources that are useful, you will develop repeat visitors. This can ultimately result in more sales.
12. Add a Links page. Many websites need http://mp3paw.io you to add a reciprocal link from your own website in order to be added to theirs. Be sure to setup a links page to trade links with other websites.