Small business marketing is an important aspect of being in business. If you have a small business, your first priority must be to find clients and customers. Marketing is all about communicating your message to potential customers and showing them the benefits of doing business with you.
To effectively promote your small businesses, inbound marketing strategies are essential. For example, television ads are considered to be one of the most effective inbound marketing strategies for small businesses. Television commercials should have clear calls to action such as “watch now,” “buy now,” “demand more,” and other similar statements. These types of commercials build trust and build customer loyalty. These Marketing tips from Gawd.com will boost your brand image.
Inbound marketing can also be done through other media, including the internet. Online marketing for small businesses helps small businesses establish a presence in the cyber world. Social networking websites like Facebook and Twitter are excellent tools for establishing inbound contacts. Facebook and Twitter are free advertising tools that give small businesses the opportunity to reach millions of people.
The key to online, inbound marketing for small businesses is getting started. There are many different resources available for getting started, but not everything will work for you. The key is to start somewhere and figure it out as you go along. So what are some good strategies?
Tracking everything is key to a successful inbound marketing strategy. Many small business owners make the mistake of thinking they can easily monitor leads and track the results of their campaigns once they are in place. Unfortunately, tracking is something that takes time and a little effort. So here are a few great small business marketing ideas to get you started:
Facebook and Instagram – Both Facebook and Instagram are free social networking tools that are incredibly popular with business owners. To use Facebook, small business owners need to create an account, login, and begin creating and posting content. To post content on Instagram, business owners will need to make sure that all photos are properly tagged with relevant keywords. Facebook and Instagram make it easy to interact with followers and potential customers.
Blog Posts – One of the best inbound marketing strategies for small businesses is blogging. Creating a blog post is simple and doesn’t take up much time at all. All that is needed to write a blog post is to write an introduction with tons of keywords and links sprinkled throughout. Then, the next step is to write a blog post with the goal of attracting readers to your website. The main idea behind blog posts is to not only draw the reader in, but to turn them into customers as well. To make sure that this happens, it is important that the blog post is keyword optimized and the link includes a call to action.
YouTube Videos – Using videos to engage and captivate your audience is another great strategy for content marketing. Using videos to advertise on YouTube is relatively easy. However, to ensure success, it is important to remember that every video posted must be relevant to your website and should be targeted towards a specific market. By creating videos that accurately depict the message that you are trying to communicate, you can effectively use inbound marketing strategies and achieve internet marketing success for your small business.
Brand Ambassadors – With the advent of social media, it is important that you reach out to the audience on a more personal level than you might have done in the past. In order to do this, you will want to hire professional brand ambassadors. These are people who will act as a liaison between your company and the audience. Rather than writing blog posts or webinar scripts, brand ambassadors will be able to give you useful information about how your products or services can help your audience.
Participating in Local Events – If you are in a particular industry or area of the country, you may want to consider hosting a webinar or a series of conference calls. Many times, these types of events are open to the community, as they allow you to directly reach out to your audience. For example, if you own a car detailing company in a city that is plagued by graffiti attacks, you can invite your local audience and discuss ways in which you can work together to combat this problem. However, your audience may not be in the local area. In this case, you will want to use local events to advertise your brand and get the word out that you exist.
Direct Mail and Elevator Pitches – In addition to using social media, webinars and conferences, you may want to consider direct mailing brochures and email campaigns. Direct mail and email campaigns allow you to put your audience directly in touch with you. This eliminates the possibility of having to “fool” your audience with canned sales pitches. For example, if you are running a car washing business, your elevator pitch might read something like, “We love helping our customers get their cars clean, but if you have trouble with vehicles, we have an efficient solution for you!” This is very unprofessional and will most likely turn off your potential customers. Instead, direct mail and email marketing campaigns let you inform your audience of your services and let them know exactly how you will help them.